Alchemy -Paperback – by Rory Sutherland
Alchemy -Paperback – by Rory Sutherland

Alchemy -Paperback – by Rory Sutherland

SKU: B0377T
Availability: In Stock
Product Type: Books
£15.96
£23.96
£15.96
Hurry, only 100 item(s) left in stock!
Buy via WhatsApp

No license to resell on Amazon

No license to resell on Amazon

• Fast Dispatch: 2–4 Business Days

• Free shipping Worldwide

• Secure Checkout

• Free 15 Days Returns
  • booksbunglow
Speedy Shipping

Speedy Shipping

We don’t like delays either. Fast, reliable delivery — always.

Value You Can Trust

Value You Can Trust

Top titles, bottom prices — discover amazing books without breaking the bank.

Worry-Free Returns

Worry-Free Returns

We don’t like delays either. Fast, reliable delivery — always.

Always-On Support

Always-On Support

Got a question? We're just a message away — 24/7, every day.

Product Description

Product details

  • Publisher ‏ : ‎ WH Allen (27 May 2021); WH Allen
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0753556529
  • ISBN-13 ‏ : ‎ 978-0753556528
  • Item Weight ‏ : ‎ 270 g
  • Dimensions ‏ : ‎ 12.7 x 2.3 x 19.7 cm

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb to be brilliant, you have to be irrational why is red bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think We are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arenas, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence People choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose ted Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural Science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

Customer Reviews

Recently Viewed Products